Brand Logo

When thinking of creating a logo I immediately gravitated towards something less personal and more broadly applicable. Creating a brand for a vinyl bar is a big aspiration of mine so I decided to dream up one of my own. I took inspiration from my favorite cocktail called "The Last Word" which has a chartreuse hue. I drew a citrus outline for the center of the record to represent the cocktail's acidic nature and chose a more subdued, earth-toned color for the text.